In today's show, we chat with whitetail deer and deer hunting guru, Jeff Sturgis, about a wide array of topics in the deer hunting world. We get Jeff's insight on how the deer hunting industry has changed in the last 20 years for the better, as well as areas in which we can improve. We also get Erich and Jeff to share their experience as whitetail and wildlife consultants, as well as what it takes to become a good communicator and educator about wildlife management.