Filipina entrepreneur Kristelle Siarza joins Nicole to talk about building what doesn’t exist yet—first with Siarza, a full-service marketing/PR/video agency, and then with the Asian Business Collaborative (ABC), a nonprofit offering, education, language access, and advocacy for Asian-owned businesses.

They dig into:

• Outcomes > outputs: moving beyond vanity metrics to community trust and lasting impact

• Culture as strategy: letting family, fun, and belonging guide clients, campaigns, and team norms

• Support systems: why nobody truly does it alone (and how to build your circle)

• Permission to be multifaceted: owner, mom, advocate…and hot-air-balloon student pilot

You’ll learn: how to choose values-aligned work, design case studies that show change (not just numbers), and use “aliveness” as a decision filter.

 If this episode helped you rethink metrics or leadership, share it with a friend—and join Nicole’s list for more culturally-informed tools for first & second gen leaders.

Links: Siarza — https://www.siarza.com/ Asian Business Collaborative — https://asianpibc.org/ Connect with Kristelle — https://www.linkedin.com/in/kristellesiarza/ Connect with Nicole — https://www.linkedin.com/in/nicolecruzmba/