Many of us already have existing content that we are working with on our websites. It may be data, white papers, blogs or case studies. The problem is that we write some content and then leave it as just that. Something that came up one day. You posted about it and then left it there. If you are strategic about your communications, creating a content amplification campaign or plan can be the best way to leverage minimal resources. If you’re starting with a white paper, listen in to learn XX ways to amplify your content: 

First of all your white paper should either address and solve a challenge that your target audience is facing or be educational.

1. Create a long and short version of your piece
2. Chop it up to use the one piece of content as multiple social media posts 
3. Create multiple formats including, image, video and sound
4. Use it as an abstract for a contributed article
5. Pitch is as a standalone topic to the most targeted media audience
6. Create a set of ads around the content
7. Plan an expert  webinar
8. Create a marketing brochure/landing page
9. Submit a speaker proposal around the topic
10. Post it more than once

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