After thousands of purchases, most fall into the mediocre category, several into awful, and a few stand apart in a category all their own. Those that woo you, make you feel special and make you want you to buy again. Enter the Pony-O. In this episode, Torie Mathis and her cohost Sean talk about a recent pony purchase (that's hair pony, not horse pony) and how you can take note on how to make your customers not just fall in love with you but shout your name from the rooftops. Pony-O, we can learn so much.