When making budget cuts, PR and marketing have traditionally been the first place to be affected. The thought is that marketing and PR can be done by anyone. The truth is that effective storytelling is not as easy as everyone guesses. If your competitors cut their comms budgets too, who is out there making the noise. This makes the same case as we did in the pandemic, if you’re not making noise then you don’t exist. In this podcast we discuss 5 effective ways to leverage communications and maximize your budget to stay visible during a downturn.

1. Invest in brand visibility
2. Create thematic programs
3. Create Create Create - Diversify your content types
4. Plan your content and production in advance
5. Stay authentic and consistent in all your content 

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