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Ep 112: CMO at Tommy John, Nick Karrat: Branding Mastery, The Journey from AT&T to Tommy John's Omnichannel Vision
In this episode of "How The F**k Did You Get That Job?" hosted by David Jaffin, the guest is the marketing expert, Nick Karrat. Nick opens up about his early career beginnings and the significance of the brand's halo effect on a resume, particularly referencing his pivotal years at AT&T. The conversation segues into the riveting backstory of Tommy John, emphasizing the genuine humility of its founders, Tom and Aaron, and the brand's strategic vision for the future, especially in the omnichannel space. Through a mix of insightful discussions and light-hearted segments, such as a fortune cookie banter and a rapid-fire Q&A, listeners will glean invaluable insights into branding, marketing, and the intricacies of crafting a successful career. Dive into this episode to unravel Nick's journey, which stands as a testament to the power of branding and the essence of staying authentic in one's career trajectory.
0:00 Intro
03:20 How did you get your first job at AT&T
5:04 What was your dream job as a kid
05:39 How did Whitney Houston change your career
06:47 Was there one moment when you realized “I’m really good at this”
09:18 When did you know it was the right time to leave AT&T
11:08 Can you talk about the importance of working for a smaller company at a young age
12:19 How has your wife played a role in your career
13:10 What are some lessons you took from fatherhood into the workplace
14:22 What was the first startup you joined
16:19 What was the biggest thing you took away form working at a startup
17:48 What are some coping mechanisms you would use to keep pedaling and keep thins thing going
19:17 What were you looking for next
21:18 Journey with Plated
23:41 What are some of the best exercises to get to know the consumer
26:45 What characteristics do you look for in founders when you’re going to work for them
28:50 How do you go about getting a longer leash and sharing your visions
30:50 What about the founders vision of Tommy John got you fired up
33:53 What was step one when you came in
35:53 What marketing plays have you ran that delivered for you
38:26 What are you most excited about coming up with Tommy John
39:46 What advice would you give your 26 year old self
40:51 OpenFortune sponsorship
42:04 Quick question round
43:55 Outro
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In this episode of "How The F**k Did You Get That Job?" hosted by David Jaffin, the guest is the marketing expert, Nick Karrat. Nick opens up about his early career beginnings and the significance of the brand's halo effect on a resume, particularly referencing his pivotal years at AT&T. The conversation segues into the riveting backstory of Tommy John, emphasizing the genuine humility of its founders, Tom and Aaron, and the brand's strategic vision for the future, especially in the omnichannel space. Through a mix of insightful discussions and light-hearted segments, such as a fortune cookie banter and a rapid-fire Q&A, listeners will glean invaluable insights into branding, marketing, and the intricacies of crafting a successful career. Dive into this episode to unravel Nick's journey, which stands as a testament to the power of branding and the essence of staying authentic in one's career trajectory.
0:00 Intro
03:20 How did you get your first job at AT&T
5:04 What was your dream job as a kid
05:39 How did Whitney Houston change your career
06:47 Was there one moment when you realized “I’m really good at this”
09:18 When did you know it was the right time to leave AT&T
11:08 Can you talk about the importance of working for a smaller company at a young age
12:19 How has your wife played a role in your career
13:10 What are some lessons you took from fatherhood into the workplace
14:22 What was the first startup you joined
16:19 What was the biggest thing you took away form working at a startup
17:48 What are some coping mechanisms you would use to keep pedaling and keep thins thing going
19:17 What were you looking for next
21:18 Journey with Plated
23:41 What are some of the best exercises to get to know the consumer
26:45 What characteristics do you look for in founders when you’re going to work for them
28:50 How do you go about getting a longer leash and sharing your visions
30:50 What about the founders vision of Tommy John got you fired up
33:53 What was step one when you came in
35:53 What marketing plays have you ran that delivered for you
38:26 What are you most excited about coming up with Tommy John
39:46 What advice would you give your 26 year old self
40:51 OpenFortune sponsorship
42:04 Quick question round
43:55 Outro