We discovered so much during our PR Essentials sessions that will be airing in January about trends, things to watch out for and how PR is shifting in the New Year. It is more important now than ever to keep your brand visible but what does that look like for you and your brand? Here are some major trends we identified going into 2023 that you should consider in your PR strategy.

1. The Metaverse is here and marketing through meta concepts will keep you relevant
2. Content is now and will always be king
3. An integrated communications strategy is the best strategy (you need to create multidimensional programs)
4. Social equity remains very important and a driving force in tech
5. AI and automation will continue to mature
6. Leveraging a more targeted approach to prospecting will bear the best fruit.

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