Join us as Varun Bansal, founder and CEO of eLtru, shares how he left a 15-year career in finance to build a furniture company rooted in precision, transparency, and trust. What started as a personal leap into manufacturing has evolved into a fast-growing business redefining how office and home furniture is designed, produced, and delivered.

In this episode, Varun opens up about what it really takes to transition industries, navigate supply chains, and build credibility in a market dominated by large players. He reveals how eLtru’s certified operations and client-first approach helped the company win major contracts and scale responsibly without compromising on craftsmanship or values.

🔑 KEY HIGHLIGHTS

FROM FINANCE TO FURNITURE

How Varun turned years of corporate discipline into entrepreneurial drive to launch eLtru.

BUILDING eLtru

The story behind creating a modern furniture company built on quality, detail, and design thinking.

CERTIFICATION AS A CATALYST

How a key certification opened access to large-scale contracts and fueled sustainable growth.

LEADERSHIP AND CULTURE

Varun shares how integrity, process, and ownership shape eLtru’s culture and long-term vision.

FOUNDER INSIGHTS

Why resilience, precision, and relationships matter more than speed when you’re building something that lasts.

🌐 RESOURCES & LINKS

Learn More About eLtru: eltru.com

Connect with Varun Bansal on LinkedIn:

linkedin.com/in/varunkbansal

Podcast Website: foundersecretspod.com

🔗 CONNECT WITH US ON SOCIAL MEDIA

Instagram: /foundersecretspod

LinkedIn: /founder-secrets-podcast

🎧 LISTEN TO THE PODCAST

Apple Podcasts: tinyurl.com/4h59tyer

Spotify: tinyurl.com/4wjb26v8

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