Brand Lover with Rachel Reiter

Ep 113. Let your values lead with Elena Duggan

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Elena Duggan won the hearts – and appetites – of people across the globe as the winner of MasterChef Australia season 8 in 2016. I remember it well. Ellie, as she’s affectionately known, is a childhood friend of mine so I was glued to the screen every night after my then 1-year-olds’ bedtimes!

She has since established herself as an expert in healthy, inclusive cooking, providing regular content on ingredient, equipment and technique alternatives that engages followers and helps them live their best life. She also consults with hospitality industry stakeholders on how to make their menus and spaces more inclusive to people of difference.

During this episode Elena and I chat about:

  • How being multi-passionate and multi-skilled has driven her career path
  • How and why she transitioned from teacher to foodie (without letting go of her core values for quality education and equal opportunities)
  • Upholding an ‘accidental’ personal brand after exiting the MasterChef bubble
  • The importance of staying true to her values throughout her entire career, and how she makes decisions that feel aligned when presented with brand collaborations and opportunities
  • Exciting new offers on the horizon from Elena (stay tuned!!)
  • Her sage advice for work at home business mums feeling unsure which path to take, and how to fix your attitude so you can never fail

    • Find Elena on Instagram or head straight to her website.

     Click here to listen on: YouTube

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    Brand Lover with Rachel ReiterBy Rachel Reiter