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Content is an overlooked part of our job as direct response copywriters. Whether you’re using it for client research, creating it along with the copy, or guiding it through consultation, you SHOULD have a hand in your clients’ content to make sure all the messages match. It will boost the results of your copy every time. That’s why I’m excited to bring Daniel Daines-Hutt onto this…
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Content is an overlooked part of our job as direct response copywriters. Whether you’re using it for client research, creating it along with the copy, or guiding it through consultation, you SHOULD have a hand in your clients’ content to make sure all the messages match. It will boost the results of your copy every time. That’s why I’m excited to bring Daniel Daines-Hutt onto this…
Source