In B2B marketing, it’s crucial to use a strategy-based approach that focuses on customers’ needs and how your product or service can address those needs. Bringing awareness through trust and relationship building are also key components that can ultimately result in success for B2B companies.

Join us as we talk to B2B marketing expert Deanna Shimota (CEO, GrowthMode Marketing) about how B2B companies can utilize demand generation to yield better marketing results. In our discussion, Deanna talks about how the way B2B prospects buy has changed and the importance of having a deep understanding of customers as well as their buyers’ journeys. She also elaborates on the mistakes to avoid, reveals what a good demand generation strategy should have, and provides the audience with some tips on what they can do right now to improve.