Deanna Shimota (CEO, GrowthMode Marketing) on how B2B companies can utilize demand generation to yield better marketing results. In our discussion, Deanna talks about how the way B2B prospects buy has changed and the importance of having a deep understanding of customers as well as their buyers’ journeys.

Deanna Shimota (CEO, GrowthMode Marketing) on how B2B companies can utilize demand generation to yield better marketing results. In our discussion, Deanna talks about how the way B2B prospects buy has changed and the importance of having a deep understanding of customers as well as their buyers’ journeys.

Deanna Shimota&nbsp;(CEO,&nbsp;GrowthMode Marketing) on how B2B companies can utilize demand generation to yield better marketing results. In our discussion, Deanna talks about how the way B2B prospects buy has changed and the importance of having a deep understanding of customers as well as their buyers’ journeys.

Ep. 114: How to Leverage Demand Generation for Better Results

On this podcast, we’re on a mission – to change and disrupt the way people think about B2B marketing one insightful conversation at a time.  Get inspiration from interviews with B2B marketers and industry experts who share their stories, achievements, thoughts on trending topics, and give B2B marketing tips and recommendations. This show is hosted by Christian Klepp, Co-founder of EINBLICK Consulting.

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On this podcast, we’re on a mission – to change and disrupt the way people think about B2B marketing one insightful conversation at a time. Get inspiration from interviews with B2B marketers and industry experts who share their stories, achievements, thoughts on trending topics, and give B2B marketing tips and recommendations. This show is hosted by Christian Klepp, Co-founder of EINBLICK Consulting.

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Ep. 114: How to Leverage Demand Generation for Better Results

Ep. 114: How to Leverage Demand Generation for Better Results