Every industry eventually changes with the introduction of new technologies so the market research and survey industry is no different. It used to be very expensive for companies to setup large surveys and customer feedback groups because targeting the specific demographics was hard and time consuming but social media platforms like Facebook have changed that. Facebook knows so much about each one of it's 1.7 billion users including age, sex, locations, work history, our interests, and the list goes on. Askem has figured out how to leverage advertising on Facebook and other social platforms to cost effectively find the right survey respondents based on the clients criteria.

Even though the company founders are still involved they decided to bring Ido in earlier this year to be the CEO. He has experience to help scale the company going forward. Askem has raised $3 million from several angel investors and VC funds so right now they are hyper focused on growth. 

In this interview I spoke with Ido about why he joined the company, what the market opportunity is, what types of clients and brands they work with, what the average client is spending with them, how they acquire new clients, how they are leveraging Facebook ads like never before, what the upside for Askem might be, whether they'll still be an independent company in 3 years and much more.

Thanks for listening.

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