It’s a challenge that many marketers in specialized B2B industries are confronted with: The sameness and “play it safe” approach. Using everyone else’s playbook will not help B2B companies to be one step ahead of the competition. They need to stand out in a way that they are more visible, seen as different, and are unforgettable.

Join us as we talk to arguably the “Only Marketing Chemist” on LinkedIn Jason Westgeest (Marketing and Innovation Manager, Guardian Chemicals) about what it takes to stand out in a specialized B2B industry. During our conversation, Jason talks about why many companies use a risk-averse approach in their marketing, what mistakes to avoid, and how to get buy-in from senior management. Jason also provides actionable tips to help B2B marketers to improve their marketing in a way that gets noticed, is unique, and delivers the right results.