Storytelling is something that is essential in B2B industries. Telling that story from the customer’s perspective, however, really does provide proof of success which ultimately helps to shorten the sales cycle.

Join us as we talk to marketing and copywriting expert Joel Klettke (Founder, Case Study Buddy) about how to create case studies and video testimonials that sell in B2B. During our conversation, Joel explains why storytelling from the customer’s point of view is paramount and the importance of understanding customers as well as their buying journey. Joel also provides great tips on how you can generate good insights from customer interviews and give us incredible ideas on how to create case studies that are interesting, insightful, and different.