In this episode, Jeremy, Mark, and Ben talk about designing and implementing customer challenges. A challenge can be anything that asks a customer to compete or commit to something within your community - separate from making a purchase - think trivia, an activity countdown, a fitness goal, some kind of a game. If your brand is still working on getting a community identity off of the ground, a challenge is a great way to bring that community together. The Messenger Mastermind team gives you a short and sweet guide to setting yourself up for success with a challenge that is true to your brand identity, creates engagement, and is relevant to your product. When done correctly, customer challenges are great exposure for your brand, and a great opportunity to offer a positive experience to your customers.

To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co

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