In the world of B2B, creating quality content that is relevant, insightful, and useful for your target audience is necessary and expected. We also know that content distribution is just as important as content creation, yet many B2B companies still stop short at using their own channels.

There is value in creating partnerships in earned media and building out your distribution channels.

Join us as B2B content marketing expert Samantha Lloyd (Co-Founder and Managing Director, Skeleton Krew) talks to us about how B2B marketers can create an effective content distribution plan that helps to drive sales. In our conversation, Samantha talks about the importance of outreach, what pitfalls to avoid, and what metrics to pay attention to.