She's in Business

Ep 117 - Marketing for Regional Businesses with Erika McInernie


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I'm sitting down with regional marketing expert Erika McInerney to discuss leveraging social media platforms specifically for small businesses in rural areas. Erika shares over 20 years of experience helping regional business owners navigate the ever-changing landscape of social media marketing.

Learn tips for choosing the right platforms, organic reach strategies, closing the expectation gap, and more!

Episode Highlights

  • Focus on business goals, audience and resources when selecting social media platforms
  • Use platforms strategically to attract and nurture audiences through different content types
  • Leverage local Facebook groups to build relationships and visibility
  • Ensure marketing matches promised customer experience to avoid disappointment
  • Treat each person on social media as a human, not a number
  • Find out more about Erika at https://www.macandernie.com.au 
    Connect with Erika on Facebook at https://www.facebook.com/macandernie 
    Connect with Erika on Instagram at https://www.instagram.com/mac_ernie 

    Join the Regional Business Women's Membership before 5pm 22nd March 2024 to get extra bonuses and to lock in the founding members price! www.donnahann.com/success 

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    She's in BusinessBy Donna Hann