Pitching TV is slightly different from the trials and tribulations of online pitching to journalists. Oftentimes when you have a more local angle TV is the way to go, especially if you want to build a regional presence. In this episode I discuss best practices when pitching to broadcast media, who you need to target and how to follow up.

1. Identify which local shows you want to pursue
2. Create a media alert about your event, activation or news
3. Send it again about 3-4 days before the event to the newsroom
4. Follow up in the wee hours of the morning by phone
5. Don’t be afraid to call until they tell you no!

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