Summary

In this conversation, Emily Otto discusses the importance of market research in creating products and services that people actually want to buy. She explains that market research helps identify the needs and desires of the target audience and allows for the creation of offerings that provide value and benefit. Emily emphasizes the importance of connecting with the audience, getting feedback, and continuously evolving and improving the offerings. She also highlights the significance of value articulation and using the language of the clients to effectively communicate the benefits of the offerings. Emily encourages listeners to engage in market research and offers support through her coaching program.

Keywords

market research, creating offerings, target audience, value articulation, feedback, continuous improvement

Takeaways

Market research is essential in creating products and services that people want to buy.

Connecting with the target audience and getting feedback helps in understanding their needs and desires.

Continuous improvement and evolution of offerings based on feedback is crucial for success.

Value articulation and using the language of the clients is important in effectively communicating the benefits of the offerings.