It's no mystery starting a business can be tough. The secret to getting where you want to end up begins with understanding where you want to end up. As simple as that sounds, the reality is knowing where to go requires vision than a big imagination to plan the journey. Wouldn't it be helpful to know the starting points so you don't have to tap into your inner child? We think so and our guest Phil M. Jones is one of the best at EXACTLY how to begin.