In this episode, Jeremy sits down with Mike Demson, Senior Marketing Manager: Retention at Drip Drop ORS about how cohesive and scalable content strategy is a fundamental building block to customer acquisition and retention. Drip Drop ORS has created an electrolyte powder empire from a tiny office in Oakland by using a data-driven approach to content marketing that prioritizes channel-specific strategies. Mike shares his strategies for digital marketing, connected TV, headless eCommerce, and even direct mail deployment, and how he prioritizes all of them so they work together. Innovation flourishes when data is used and decisions are made through the lens of what a customer needs. Listen ahead for a lesson-packed episode that you will want to chew on (or should we say hydrate with!) for some time to come.

To learn more about Mike Demson visit https://www.linkedin.com/in/mikedemson/

To learn more about the Messenger Mastermind team, visit: https://messengermastermind.co/

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