The world of the B2B buyer has changed considerably and marketers need to adapt accordingly. We also know that buying groups spend a significant amount of time conducting their own research before even talking to a company’s sales representative. The reason boils down to a lack of trust that needs to be filled.

Join us as marketing and sales expert Dustin Tysick (VP of Revenue, Testimonial Hero) talks to us about how video testimonials can help to close that trust gap. During our conversation, Dustin explains how the way B2B buying behaviors have changed, and how marketers can build trust and credibility throughout the different stages of the buyers’ journey. He also highlights the pitfalls to avoid, how to ask customers for testimonials, and provides tips on how to ensure that prospects feel confident in choosing your business.