From the point of view of Darwin from hundreds of years ago in The Origin of Species, Al Ries takes the biological concept and converted it to an entrepreneurial one, in The Origin of Brands. A lot of people think a brand is just a name, but it’s all sorts of things. What a truly good brand is, is no more than something that exists in the mind of the consumer. The only brands that are worth something, are brands that people have put inside their minds.

 

Join host Raymond Aaron on the Wealth Creator Source Podcast brought to you by Respark Your Life. Today Raymond will be speaking to Al Ries,  who is a world-famous author who wrote The 22 Immutable Laws of Marketing, as well as countless other books, like, Positioning the Battle For Your Mind, Marketing Warfare, and The Origin of Brands.

 

Expert Action Steps:

• Ask yourself: what is the category of what I am doing?
• Come up with a shockingly unique, and different brand name.
• Get out there and make it happen, make use of marketing and PR.

 

Guest bio:

Al Ries is an American marketing professional and author. He is the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing. Ries was selected as one of the most influential people in the field of public relations in the 20th century by PR Week magazine in 1999. Ries has also written a number of books that have made the Business Week bestseller list on a number of occasions.