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Ep 119: The SEO Trap: Avoiding Over-Reliance on a Single Acquisition Channel ft. Nate Matherson (CEO, Positional)
In this episode, host Adil Saleh interviews Nate Matherson, founder and CEO of Positional. They discuss how Nate has pivoted from previous startups into building Positional, a content optimization and SEO platform. The talk about the importance of picking the right keywords, creating high-quality content that adds value, and being patient with SEO as a long-term strategy for startups.
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By Hyperengage & DextegoIn this episode, host Adil Saleh interviews Nate Matherson, founder and CEO of Positional. They discuss how Nate has pivoted from previous startups into building Positional, a content optimization and SEO platform. The talk about the importance of picking the right keywords, creating high-quality content that adds value, and being patient with SEO as a long-term strategy for startups.