Izzy Lugo is the Co-Founder and COO at Urban Misfit Ventures, Brand & Content Strategist, Public Speaker and co-host of the Strange on Purpose Podcast.

Urban Misfit Ventures is a holding company that owns one of Milwaukee's fastest growing startups. IEEG, a Content Marketing firm as well as an events company called the mkemisfits.

Izzy is also a huge foodie, sneakerhead and sports fan.

In this episode Izzy explains:

What the term misfits means to him

Why we should not shame people for being employees

Why showing only the highlights on our entrepreneurial journey is a disservice to potential entrepreneurs

Why the Misfits continue to invest in giving out high quality free content

The importance of aligning yourselves with the right people

That at times the four Misfit founders couldn’t pay themselves

Why he feels they were damn lucky (note: they weren't)

Why you have to play the long game

How they select new employees

Why persistence wears down resistance

And the one thing the misfits are most proud of

This is a candid and unvarnished look into the entrepreneurial journey.

You can reach Izzy at:

LinkedIn: https://www.linkedin.com/in/israellugoiii/  

Please do not hesitate to reach out to me. I’d love to hear your thoughts, comments, and stories, or just make a connection.Email-  [email protected] Facebook- https://www.facebook.com/stnwithtimalison/ Instagram- https://www.instagram.com/screwthenaysayers/ LinkedIn- https://www.linkedin.com/in/tim-alison/ Screw The Naysayers- www.screwthenaysayers.com