Tech Don't Sleep

Ep. 12 Adelaide Freeman CEO of Twillo Brand Influencers


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What is a Micro Influencer? What is performance-based influencer marketing?

In this episode, our TechDontSleep Host, Bill McCleskey, and our special guest co-host, Karen Williams of Mintech Agency, talk with Adelaide Freeman of Twillo Brand Influencers. Adelaide shares how she uses her brand to help connect the right people to products and services in the digital world.

Adelaide is the founder of Twillo Brand Influencers. Twillo is a trusted network of social media influencers. Their agency connects brands with social media influencers and brand ambassador experts. The influencers share through social channels their own positive experiences and engage the client's target audience to join in on the conversations around the brand.

An influencer could have as little as 2000 engaging followers on Instagram we learn. Twillo separates itself from other influencer agencies by creating a win-win situation. Influencers are paid based on a pay-per-click basis, enabling the end-user business to only pay for true engagement and to maximize influencer marketing with a low barrier to entry.

More cost-effective and efficient than traditional marketing, influencers connect brands to a wider targeted audience of users, customers, and peer-to-peer influencers who carry the brand's message and expand the market's reach.
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Tech Don't SleepBy GreatConvo Media