Welcome back to Finance Fundamentals.  Every Thursday I release an interview. This is "The Business of Business." Today's guest is Anna Forte. Anna grew up in Wellesley, MA and went to Bentley University. Today she lives in California and runs the Spritz Project. 

The Spritz Project is a client experience consulting agency founded to help service providers grow businesses worth talking about so they can easily book repeat and referral business. Earlier this year Anna Forte, The Spritz Project's founder, left her job in corporate working for a tech company to take The Spritz Project full time because she believed,  especially after the hardships so many small businesses experienced throughout 2020, in the importance of small businesses putting their best foot forward. 

As a Type A planner, Anna was committed to setting herself and her business up "the right way" from the very beginning, but as so many know even the most well-intentioned plans don't guarantee a seamless road. She'll be talking to us all about her journey to get to this point. 

Keep up with Anna and the Spritz Project on: 

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