Starting and running a business can be scary. Many fail. To increase your chances of success, you might have to burn the boats.

In 1519, Hernán Cortés led a large expedition consisting of 600 Spaniards, 16 or so horses, and 11 boats to Mexico on a do-or-die treasure hunt. Upon arrival, Cortés made history by destroying his ships, leaving his crew no other alternative but success in their mission.

Listen to Episode 12 Burn the Boats - The Financial Purpose Podcast

This episode features Jake Brown and Jake Morrow, owners of Freedom Brands.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thefinancialpurpose.substack.com