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EP 12: Can you Change Your Name to a Trademark?
Can you change your name to a Trademark? What is a “famous” mark? Tom and I sat down with Jan-Willem Goedmakers to discuss these topics, and how Joe Lycett changed his name to Hugo Boss.
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By Raymond GuarnieriCan you change your name to a Trademark? What is a “famous” mark? Tom and I sat down with Jan-Willem Goedmakers to discuss these topics, and how Joe Lycett changed his name to Hugo Boss.