Thank you for joining us for the 12th episode with the Godfather. We have had a great time making these podcasts and I know I have been able to add some great tools to my sales tool box. The Godfather and I discuss our introduction to football as kids and the crazy weather the professionals play in. At the nine minute mark we get started discussing your ability to gain loyal customers.

This episode is for everyone that works with customers. Starting the year off on the right foot is by taking care of your customers you had in 2015. Most products or services are similar in functionality and price and for the most part are the same. There is only one differentiator, you. Make it a priority, today.

How much does it cost you to lose a customer you worked so hard to get?

Why create customer loyalty?

1. Repeat Business
2. Referrals
3. Continuous Revenue Stream

Forms of Loyalty Creation

1. Awesome buying experience
2. Proactive Services
3. Memorable, Unique experience that separates you from the competition.

The Godfather gives some great examples of companies and sales professionals leading by example and growing customer loyalty.

You can reach Ed in three different ways. If you have a question you would like answered or any feedback about the show please let us know. Please go to Itunes and give the show a review. Let everyone know how you feel about the podcast.

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