In episode 12 of the CanopyIQ Podcast, Host Adam Wilensky welcomes Nicole Will of willGather and GiGi Betty Co. Nicole has established herself as a thought leader in the senior care industry, and we're delighted to host her on the podcast.

Nicole and Adam both share some personal stories that shed some light on the importance of caring for the senior citizens in our lives, and why caregivers are the "unsung heroes" of our society. Nicole's story demonstrates, in action, how to think about senior care with curiosity, and what we can do to honor our elders. 

Their wide-ranging conversation touched upon topics of great importance; like how to honor elders, how to care for caretakers, the evolving role of technology in senior care, as well as Nicole's podcast and what she's learned since launching it.