This episode is about how to leverage AI in your business without letting it become a liability to your brand. I break down why I can spot ChatGPT content a mile away, why it kills engagement, and why nobody’s interested in hiring a computer. I share the three ways I actually use AI to streamline my thinking, to get constructive feedback without confirmation bias, and to support systems and operations — while making it clear that your brand voice, your creativity, and the soul of your business can’t be outsourced. If you’re using AI as a crutch, it’s showing. If you’re living what you sell, AI can be a tool.

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