Wayfind Marketing Live

Ep. 12: How to Take Your Prospects from Curious to Committed


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Do you know the three phases every one of your customers goes through before they become your customer? If you don't, you might be missing out on sales opportunities. Or at the very least, you may find that your marketing activities aren't getting the results you were hoping for.



On today's podcast, we introduce the three phases so your marketing sales activities can start generating more wins.


  1. Curiosity - your prospects want to know who you are and what you do
  2. Enlightenment - they want to know how you solve their problems
  3. Commitment - you need to invite them to take the next step in the sales process

  4. Getting clarity on these phases and learning how to communicate in each of these steps will be like strapping a rocket onto your sales and marketing.


    Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.

    Join us for future live streams on Fridays at 12 pm, CDT on Facebook, YouTube, or here on our website at wayfindmarketing.com/live.


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    Wayfind Marketing LiveBy Wayfind Marketing