Do your platforms empower and inform your team to make strategic shifts to help push the growth of your organization? In this episode, Frank and Joe go over 3 considerations to always keep front of mind when building or reviewing your organization's platforms. Your platforms must provide:

1. ALIGNMENT - How to use technology to align your marketing, sales and service teams 
2. INSIGHTS - How to get actionable insights...not just data...from your business analytics 
3. ENABLEMENT - How to use technology features to increase efficiencies and personalization at scale 

Books mentioned in the episode: 

•  Never Lose A Customer Again - Joey Coleman
•  Building Your Digital Utopia - Frank Cowell

 Podcast Brought to you by - Digitopia