In this episode, expert marketer Mike Kim covers the basics of influential writing following his "BP3 framework" that asks the questions:

1) What pisses you off? 
2) What breaks your heart? 
3) What’s the big problem that you are solving?

By asking what you hate, you are able to extract your true brand voice and what you are offering to your customers. Listen to this fun and insightful interview with Mike to reveal the secrets of writing persuasive copy in everything you write.

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