Today we welcome a phenomenal guest, Angelo Ponzi, onto the show. Angelo has had a varied career and now works as a fractional Chief Marketing Officer. We kick off this episode by discussing what this fascinating role entails. We also learn from Angelo why it is crucial to be able to leverage your strengths and weaknesses and how to make the most of them. Angelo walks us through the importance of guiding your audience, particularly customers, through content in 2020. He believes that personalization is one of the most important aspects of branding and will only continue to rise in prominence.