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Ep. 12 - Leadership, Culture, and Honest Sales: A Conversation with Jonathan Torres
Leadership, Culture, and Honest Sales: A Conversation with Jonathan Torres
What if your company’s culture was your greatest sales and marketing tool? CEO Jonathan Torres shares how aligning vision, values, and strategy leads to growth with purpose. This episode is packed with real talk on leadership, honest sales, and building a business that actually lives its values.
Summary
In this episode, you’ll learn:
- How purpose and vision drive better alignment between sales & marketing
- The importance of transparency, integrity, and internal culture in leadership
- Why peer groups and support systems matter for CEOs
- How Jonathan Torres moved from nonprofit to for-profit, and what that taught him
- Practical ways to tie company values to business strategy for customer-first marketing
Guest Bio
Jonathan Torres, more affectionately known as “Torres”, is currently a Chair for C12 Memphis, a faith-based peer advisory group for business leaders and owners. He most recently served as the CEO at Frase Protection, a local residential and commercial security company. Torres’ background also includes experience as the CEO of Memphis Athletic Ministries and more than two decades of non-profit leadership experience serving the city of Memphis. He has been married to Janna for 20 years and they have three beautiful daughters, Jaidyn, Jazlyn and Joia.
Timestamps:
Time | Segment
00:00 | Introduction: The Loneliness at the Top
00:27 | Guest Introduction: Jonathan Torres
00:54 | The Power of Peer Groups
02:28 | Podcast Overview and Episode Focus
03:13 | Jonathan Torres' Leadership Journey
04:24 | Transition from Nonprofit to For‑Profit
06:16 | Building a Compelling Strategy
06:55 | Aligning Vision and Purpose
08:38 | Challenges in Sales and Marketing
14:38 | The Importance of Company Culture
21:40 | C12: Faith‑Based Peer Advisory
26:16 | Conclusion and Takeaways
Related Resources:
- Podcast: From Rake to Revenue: What CEOs Can Learn from David Perdue’s Remarkable Start
- Blog: How to Ask for Marketing Help (When You’re Not the Decision Maker)
- Grab the Free AI Marketing Guide:
https://wayfindmarketing.com/ai-marketing-guide/ - Take the Free B2B Marketing Assessment:
https://wayfindmarketing.com/b2b-marketing‑assessment
Connect with the Hosts on LinkedIn:
Steve Phipps
AnnieLaurie Walters
View all episodes
By Steve PhippsLeadership, Culture, and Honest Sales: A Conversation with Jonathan Torres
What if your company’s culture was your greatest sales and marketing tool? CEO Jonathan Torres shares how aligning vision, values, and strategy leads to growth with purpose. This episode is packed with real talk on leadership, honest sales, and building a business that actually lives its values.
Summary
In this episode, you’ll learn:
- How purpose and vision drive better alignment between sales & marketing
- The importance of transparency, integrity, and internal culture in leadership
- Why peer groups and support systems matter for CEOs
- How Jonathan Torres moved from nonprofit to for-profit, and what that taught him
- Practical ways to tie company values to business strategy for customer-first marketing
Guest Bio
Jonathan Torres, more affectionately known as “Torres”, is currently a Chair for C12 Memphis, a faith-based peer advisory group for business leaders and owners. He most recently served as the CEO at Frase Protection, a local residential and commercial security company. Torres’ background also includes experience as the CEO of Memphis Athletic Ministries and more than two decades of non-profit leadership experience serving the city of Memphis. He has been married to Janna for 20 years and they have three beautiful daughters, Jaidyn, Jazlyn and Joia.
Timestamps:
Time | Segment
00:00 | Introduction: The Loneliness at the Top
00:27 | Guest Introduction: Jonathan Torres
00:54 | The Power of Peer Groups
02:28 | Podcast Overview and Episode Focus
03:13 | Jonathan Torres' Leadership Journey
04:24 | Transition from Nonprofit to For‑Profit
06:16 | Building a Compelling Strategy
06:55 | Aligning Vision and Purpose
08:38 | Challenges in Sales and Marketing
14:38 | The Importance of Company Culture
21:40 | C12: Faith‑Based Peer Advisory
26:16 | Conclusion and Takeaways
Related Resources:
- Podcast: From Rake to Revenue: What CEOs Can Learn from David Perdue’s Remarkable Start
- Blog: How to Ask for Marketing Help (When You’re Not the Decision Maker)
- Grab the Free AI Marketing Guide:
https://wayfindmarketing.com/ai-marketing-guide/ - Take the Free B2B Marketing Assessment:
https://wayfindmarketing.com/b2b-marketing‑assessment
Connect with the Hosts on LinkedIn:
Steve Phipps
AnnieLaurie Walters