If you've listened to sALES with ASLAN before, you know all about our Other-Centered® Selling approach. This week, we really personalize this concept with the incredible story of John Cerqueira who was 80 floors up when the planes hit the twin towers. How did John react at that moment when chaos rained down all around him? John, who is the author of “Hero Sandwich: A True Story”,  talks about the life skills he learned in those intense moments and hours after impact- “when we serve others, we are most fulfilled”. In this episode, you'll learn what John took away and how he has applied these lessons every day since.  #salestips #salestraining #salesleadership