Today on the Demand Gen Pod, In this episode of the demand gen pod, Ryan discusses the applications of

intent data in marketing and sales efforts. He covers topics such as

harnessing customer data, personalization and segmentation, customer journey

mapping, predictive analytics and lead scoring, automation and personalized

campaigns, data privacy and ethics, and measuring success. Ryan emphasizes the

importance of building meaningful connections with prospects at every stage of

the funnel and continuously improving campaigns based on data-driven insights.