Welcome back to another episode of the Marketing and the Margins podcast, where we talk about marketing your business, while also running your business and living your life. 

This week:
Marketing Funnels; What Are They? Do I Need One? 

One of the topics/questions that comes up consistently for me in the "I have no idea" category are marketing funnels. 

And I get it, there's A LOT out there to wade through and honestly, the funnel has been really overcomplicated!

This episode is actually a Live I did on Instagram as part of the launch for my new workbook - How To Build A Funnel For Your Small Business - and I answered questions, riffed on a few things and gave some insight into creating a funnel that is right for you. 

Key Points Discussed:

• What is a marketing funnel?: It's a much simpler idea than we've been led to believe. Not always "easy" to build, but simple to plan. 
  
  


• Do I need a marketing funnel?: The answer, annoyingly, is yes-ish.
  
  


• Does your funnel have to have a freebie?: It doesn't HAVE to but it sure does help!
  
  


• Other Tidbits:
  
  • Getting of TikTok & falling in love with Threads
  
  
  • Why "fundamentals are the building blocks of fun" is my mantra 
  
  
  • Email sequences as a nurturing powerhouse
  
  
  
  

Get the workbook here:
How To Build A Marketing Funnel For Your Small Business

 

🔗 Connect with Katie:

Instagram - @katiemkmarketing

Threads - @katiekastnermarketing

Blog - www.katiekastner.com

 

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