Africa Tech Talks

EP #12 - Nuno Aires: O Crescimento do Marketing Digital em Angola


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In today's episode, we're delighted to introduce Nuno Aires, who is the founder and general director of Tequila, a marketing and communications agency based in Luanda, Angola.

Disclaimer: This episode is entirely in Portuguese



🎬 Full video: https://youtu.be/FS0YWotIRxY

00:00 Intro
01:37 Who is Nuno Aires
04:37 The Tequila Project
08:07 The power of AI in Marketing
13:39 The challenges of the Angolan consumer in the digital market
20:15 How hard is it to retain clients
37:12 Marketing, Publicity, Brand
42:49 The Impact of Currency Devaluation in Small Companies
51:00 Nuno’s Biggest Brand References
59:00 Final Remarks and the Future of Tequila

🗣️More about our guest:

He founded Tequila in February 2023, after previous experiences as Director of Solutions at Innovation Makers and Deputy Director at Banco BCS.

On social media, Nuno Aires shares insights about Tequila, such as the post "One Tequila a day, you don't even know how good it would do you ;)", reinforcing the relaxed and creative tone that the agency seeks to convey.

Follow Nuno Aires on social media:



https://www.linkedin.com/in/nunoaires/


https://twitter.com/nunoaires


https://linktr.ee/nunoaires


Links and initiatives
https://www.instagram.com/TequilaAgencia



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit africatechtalks.substack.com
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Africa Tech TalksBy Ivo Marques Martins