Pete Przybylinski and the team at Duckhorn Winery have a ton of great ideas for using channel data to optimize their marketing and sales.

Great news though: you don't have to be in channel marketing to appreciate Pete's stories. You don't need to be in the wine business either. If, however, you happen to be interested in business, marketing, sales or wine, you are sure to enjoy this episode. In fact, while editing it occurred to me that the recording had gotten better with age; the audio file displays beautiful layers of dense dark red fruit, cedar, graphite and cream, as well as hints of wet river rock. Enjoy!"