“Just having a passion for baking is not enough you need to have business sense also; You need to know how to market and build your brand”

Gitika Abbott is a cake artist from Delhi who started her baking venture in 2013. After getting inspired by a neighbourhood Bakery Boutique, she quit her job in tours & travel to start her bakery studio called Cake Me Over. She has received Iconic Bakery Award by Times Food Delivery & been a winner at Global BD Cake Artist Guild. This year She has also been listed under India’s Top 10 Home Bakers.

This conversation covers - How Gitika followed her passion after having her second child and step by step built her bakery brand. You will also learn about her experience at various cake competitions and how she ensured to win as well as, her approach when making extravagant wedding cakes and sculptural cake designs.

 “Anatomy is something that’s very important to know when doing sculptured cakes and it’s all about a lot of practice”
 
 Inside the Episode:

• Gitika’s Introduction - 2:10
• What type of bakery is Cake Me over - 2:50
• How she started Cake me Over - 3:20
• Her training as a Baker- 5:40
• How she planned on opening the bakery - 7:00
• How she set up the studio - 8:10
• Her Wedding & Innovative Cake Designs - 10:05
• Her Technique & Tools for making Sculpture Cakes - 11:50
• Major Roadblocks xxx - 16:38
• The Why, Where, How & What to do at Cake Competitions - 19:08
• Strategy for standing out in competitions - 2:12
• How to ensure your win - 21:40
• How to look out for competitions & collaborations - 22:49
• Gitika’s collaboration with Sugarin Global - 25:05
• How she caters bulk orders - 26:25 
• The Team behind Cake Me over - 27:30
• Why she hired a personal driver for Deliveries? - 27:54
• How to start taking workshops? - 30:30
• The Audience of Cake Me Over - 32:30
• How to balance Teaching & Fulfilling Orders - 33:13
• What works better? workshops or cake orders- 34:00
• What would Gitika like change in her journey - 36:00
• Her tips for young Bakers - 36:30
• Gitika’s Future plans - 39:23

Links Mentioned in the show:
 
Gitika Abbott-Cake Me Over

Instagram @cake.me.over 

Facebook.com/gitika.abbott

Sponsors:

Truffle Nation

Bake Better Online

Collaborations:

Cakeology

Gitika’s Buttercream Combo

Saracino magazine

Cake Masters Magazine