We welcome everyone who has followed the Approaching The Future podcast. And to those who joined us at this time, we want to let you know that you have all the chapters of the series available on our channel. In any case, it should be noted that as we are approaching the last chapters of the series, we are going to dive into the trends related to ethics and transparency. In this session, we will focus on the challenges for the value chain, a key group of interest for the survival of companies in terms of management and operation, but also in terms of reputation. We will talk today about technology, product traceability, and transparency, as the main challenges for companies when we talk about the value chain.