Marketing has come a long way from the Mad Men era to today’s hyper-targeted digital landscape. But have we sacrificed creativity for data? In this episode of Taktiful Tuesdays, I sit down with Gee Ranasinha, CEO of Kexino, to talk about the evolution of marketing, the pitfalls of over-reliance on metrics, and the timeless principles that still drive success.

We also dive into:

✅ The 95-5 Rule: Why most of your audience isn’t ready to buy yet

✅ Balancing brand awareness with sales activation

✅ How marketing lost its creative edge—and how to reclaim it

✅ Why bad marketing isn't a tech problem—it's a strategy problem

Gee brings 35+ years of experience in branding, storytelling, and marketing strategy, plus a great sense of humor (and apparently, he plays piano too?!)

📩 Follow Gee on LinkedIn for bite-sized marketing wisdom

📌 Learn more about Kexino: https://kexino.com/

What’s your take on the state of marketing today?