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Ep. 12 - The Netflix-ification of Manufacturing Business Models, with Robbie Kellman Baxter
The "Membership Economy" is a hot topic among business leaders, and Robbie Kellman Baxter literally wrote the book on it. In this episode, she explains how heavy equipment manufacturers can use “forever promises” like Netflix does to move from an ownership business model to a membership model. That can mean new sources of revenue, ongoing customer relationships and constant feedback.
Read more about the membership economy, and subscribe to the AEM Industry Advisor for regular updates in your email about industry news and insights.
Music by Little Glass Men / CC BY 4.0
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By Association of Equipment Manufacturers
5
55 ratings
The "Membership Economy" is a hot topic among business leaders, and Robbie Kellman Baxter literally wrote the book on it. In this episode, she explains how heavy equipment manufacturers can use “forever promises” like Netflix does to move from an ownership business model to a membership model. That can mean new sources of revenue, ongoing customer relationships and constant feedback.
Read more about the membership economy, and subscribe to the AEM Industry Advisor for regular updates in your email about industry news and insights.
Music by Little Glass Men / CC BY 4.0