The performance trap is a very real thing that many companies can easily get stuck in. This is where your team can be looking at the data, but misinterpreting it. According to the data and best practices, you think you're doing all the right things, but none of it is actually leading to results for the business. That's when it's time to take a step back, look at your objectives, measure metrics alongside KPIs and gather qualitative data on your SQLs (sales qualified leads).

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