In this episode, award-winning publicist Briahna Gatlin talks about how she created a name for herself by becoming one of the first publicists in the city of Chicago with a sole focus on hip-hop and urban culture. Over the span of her nearly twenty-year career, she has grown her business to now include big named brands, musical artists across all genres, and festivals known around the world.

Her notable clients include Zenni Eyewear, Earn Your Leisure, DropBox, The Chicago Bulls, The Gorillaz, Vic Mensa, Comedian/Actor Lil Rel, Chance The Rapper, Tobi Lou, Raekwon, King Louie, Sway Calloway (MTV), New Era, Complex Magazine, Mos Def, Sports Journalist Brandon Scoop B Robinson,  Lupe Fiasco, Multi-Platinum Producers Christian Rich, Da Internz, G.O.O.D Music, Eighty81 (Lebron James, Rich Paul), Professional Skateboarder Stevie Williams (DGK) and more. CEO & Principal Publicist Briahna Gatlin has branded Swank PR in various and unconventional ways creating a lane for Public Relations in Chicago of what was only considered a minimal asset. Being a major beacon in the industry within Chicago, Briahna has become a trailblazer keeping her ear to the ground, connecting the dots, and creating a legacy and lane for upcoming new media.