What’s the risk? This week I am talking you through the basics of how to use risk in your marketing to boost your sales. If your job is to sell something, you may be missing a trick in your conversation – have you heard of loss aversion marketing? You probably already appreciate that focussing on […]

Ep 12: Using Risk in Your Marketing – Why it Works and How to Do it

A 10-15 minute copywriting podcast with practical tips for writing persuasive sales copy.

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Ep 12: Using Risk in Your Marketing – Why it Works and How to Do it

Ep 12: Using Risk in Your Marketing – Why it Works and How to Do it