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Ep 12: What to consider when getting started with Digital Signage
Learn about Signagelive here - https://signagelive.com/?utm_campaign=demand-gen&utm_medium=org-social&utm_source=youtube&utm_content=ep12
Is your digital signage being ignored?!
Digital signage burnout is, as Jenny Hicks, Group Head of Market Intelligence at Midwich, asserts, a real thing!
Despite the fact that digital signage has been proven to be one of the most engaging platforms for content, consumers are disregarding screens, because what’s on them is so cliched and dull! So, what can be done to combat this new viewer phenomenon, digital signage burnout?! Plenty!
Best of all, creating more original and interesting content doesn’t need to cost more money, or take extra time. There are many tips and tricks, as well as content management system (CMS) tools to help inspire you and make it easy to develop content that works for your viewers.
Even if your brand guidelines don’t allow for much variation or originality in your content schedule, there are ways to boost engagement, whether it’s simply by experimenting with angles, and orientation, or adapting the hundreds of editable CMS template designs available. With features like on-screen QR codes, you can also boost interaction, while also connecting your in-store and online brand experiences.
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By SignageliveLearn about Signagelive here - https://signagelive.com/?utm_campaign=demand-gen&utm_medium=org-social&utm_source=youtube&utm_content=ep12
Is your digital signage being ignored?!
Digital signage burnout is, as Jenny Hicks, Group Head of Market Intelligence at Midwich, asserts, a real thing!
Despite the fact that digital signage has been proven to be one of the most engaging platforms for content, consumers are disregarding screens, because what’s on them is so cliched and dull! So, what can be done to combat this new viewer phenomenon, digital signage burnout?! Plenty!
Best of all, creating more original and interesting content doesn’t need to cost more money, or take extra time. There are many tips and tricks, as well as content management system (CMS) tools to help inspire you and make it easy to develop content that works for your viewers.
Even if your brand guidelines don’t allow for much variation or originality in your content schedule, there are ways to boost engagement, whether it’s simply by experimenting with angles, and orientation, or adapting the hundreds of editable CMS template designs available. With features like on-screen QR codes, you can also boost interaction, while also connecting your in-store and online brand experiences.